Urbanjava Studio - Brand Focused Studio

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Urbanjava Studio helps founders and leadership teams define the strategic and visual foundation behind their brand.

We work with companies navigating growth, repositioning or strategic change.

At these points, a brand needs more than updated visuals. It needs clarity around what it stands for, how it is positioned, how it communicates and how it should be expressed across every touchpoint.

Our work helps leadership teams define that foundation with structure and intent, creating brand systems that support clearer decisions, reduce fragmented expression and give the business a stronger platform to scale from.

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Creative Director

Christo Smit is the Creative Director of Urbanjava Studio, with 18 years of experience across brand strategy, identity development and creative direction.

His work supports founder-led businesses, established organisations and agency partners that need clearer brand positioning, stronger identity systems and more consistent application.

Alongside direct client work, Christo collaborates with leading branding, digital and creative agencies as a strategic and creative partner across identity, campaign and brand system development.

His current focus is strongest across sport, technology, consumer goods and retail, where brand clarity, identity systems and consistent application are critical to growth.

Selected experience includes work connected to brands and organisations such as FIFA, Sharks Rugby Club, UFA, Front Runner, SA Tourism, Allan Gray, Coronation, Pizza Hut, KFC and Estée Lauder.

His work has been featured by platforms including World Brand Design Society, Pentawards, DIELINE, Mindsparkle Mag, CSS Design Awards and The FWA.